What is Digital Marketing?

In simple terms, the marketing of products or services using digital mediums to reach the targeted customers is called digital marketing. Digital marketing comprises of Email marketing, Video marketing, Search engine optimization (SEO), Google Adwords (Search engine marketing), Content marketing, Social Media marketing, Mobile marketing (both SMS and MMS), Display marketing etc.

Digital Marketing Certified Professional course @ Web D School

The objective of our Digital marketing course is to make every single student a thorough professional in the field & to help him/her start off their career with a great job. So, a lot of research has gone into designing this career program on digital marketing & our training modules are filled with rich content, informative PPT slides & useful case studies.

Our Digital Marketing Certified Professional (DMCP) course has been designed in a very comprehensive manner & it covers every single digital channel in detail. There are many institutes that offer digital marketing classes in Chennai, but Web D School has marched ahead of all of them to become the No.1 institute, by offering the best quality training coupled with numerous value additions.

  • What is traditional marketing?
  • Key concepts of Digital Marketing
  • Your vision, goals & milestones
  • Digital Marketing campaign objectives
  • Introduction to SEO 

  • SEO guidelines for customizing website design
  • Keyword Research
  • Competitor analysis


  • On-Page Optimization
  • Off-Site Optimization
  • Advanced Link Building Techniques
  • Tips & Tricks to reach top position
  • SEO Measurement metrics

  • SEO tools
  • Introduction to AdWords / Pay per click (PPC)


  • Account Structure
  • Keywords research
  • Creating a compelling ad campaign
  • Ad Extensions 

  • Display Ads & Display Targeting 

  • PPC Budgeting & Bid Management
  • Quality Score metrics

  • AdWords Reports
  • Optimizing the PPC campaign
  • Introduction to Social Media 

  • Social Media Optimisation
  • Working out clear objectives
  • Introduction to various Social Media channels
  • Understanding their strengths & functionalities
  • Building a Social Media Strategy
  • Facebook Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Pinterest Marketing
  • Google+ Marketing
  • Social Listening
  • Online Reputation Management 

  • Social Media campaign Measurement 

  • Integrating Social Media with Other verticals
  • Introduction to Content Marketing 

  • Executing a Content Marketing Strategy 


  • Influencer marketing
  • Blogs & Newsletters
  • Affiliate marketing
  • Making money via adsense & blogging
  • Social Media Channels
  • Content Marketing Budget and Measurement 

  • Introduction to Email Marketing 

  • Understanding Spam & Data protection regulations
  • Market research
  • Split testing
  • Audience segmentation
  • Designing a good email with great content
  • Opt Ins & Subscriber Management
  • Email delivery & reporting
  • Marketing Automation 

  • Email tools
  • Introduction to Mobile Marketing 

  • Sms campaigns
  • Mobile website optimization
  • Incentives and Loyalty Programs 

  • Advertising 
in mobile apps & games
  • Integrating with social media platforms
  • Mobile Marketing Measurement 

  • Display Advertising: How it all works
  • Targeting & Retargeting Advertising 

  • How to track Cookies 

  • Creating compelling display banners & content 

  • Display advertising measurement
  • Introduction to Conversion Optimization
  • Understanding customers & initiating communication
  • Creating landing Pages 

  • Lead generation for business
  • Copywriting 

  • Conversion & Web Analytics
  • Integrating Conversion with Online marketing
  • Introduction to Web Analytics
  • Key Performance Indicators 

  • Segmentation 

  • Qualitative Data 

  • Experimentation and Testing 

  • Competitor data analysis
  • Campaign Tracking 

  • Multi-Channel Attribution
  • 
Introduction to Google analytics
  • Advanced Table Filtering 


  • Analytics Intelligence 


  • Mobile Application Tracking 


  • Multiple Goals and Goal Types 

  • Tracking Unique Visitors 


  • Custom Data Alerts 

  • UTM Tracking Parameters
  • Preparing a detailed report based on analytics
  • Devising a Digital marketing strategy
  • Situation analysis
  • Audience segmentation
  • Defining objectives
  • Budget setting
  • Allocating resources
  • Selecting the right channels
  • Identifying the deliverables
  • Implementing the strategy
  • Using the analytics report to constantly improve performance

Career opportunities

  • Elearning companies
  • Ecommerce companies
  • Advertisement agencies
  • Internet content providing companies
  • Emagazines
  • Digital Marketing firms
  • IT companies & all other product/services selling companies.

Course Duration

  • 2 months

This advanced digital marketing course in Chennai, at Web D School, will make you a professional designer & it shall open a lot of doors for you, in terms of multiple career options

Please call us at 9791333350 to get more details about our Digital marketing training program or kindly contact us through our enquiry form.